Thanks, Josh. If I actually wanted to do that, I’d start my own investment firm, though. Why get paid to add value, when I can earn the value itself, which would be far greater. Also, my CV would not suggest that I would be good at this, so I’m sure they wouldn’t hire me. But I’m not interested in doing that anyway. I’d be more than happy to talk with them about their products, though. In fact I try to talk to a lot of businesses about their products - I’m always trying to make things better. But in general I find they aren’t interested in listening to anyone (external or internal) about how they can be better - another reason to do it myself. This is why disruption occurs externally, rather than internally.
I think the platform is generally great - though have started to notice a few more annoyances of late - but I think the branding is bad. The first thing I would do (were I to do it myself) would be to create a brand and content that onboards people new to investing - grow the market, not try to gain share from others. I discussed this here. First product would be an ISA. It would be very simple.
But it isn’t the job for me.