Originally published at: Invest smarter than them – InvestEngine Insights
The world is full of bad financial advice.
Whether it’s from gilet-clad traders aiming for ‘the moon’, friends down the pub, or old-school platforms charging high fees and confusing you with charts.
At InvestEngine, we think people deserve better. It’s time to invest smarter than them.
What’s the story?
Why people love us
- Low costs.
- Easy, simple investing.
- Great customer service.
Why people are sick of them
- Hidden fees.
- Bad advice.
- Jargon.
Wait a second. Who’s them?
They are the three biggest ‘advisor’ personas you’re likely to encounter on your investment journey.
- The YOLO, who will sell you a flashy lifestyle from a yacht in Dubai.
- The CEO, who will sell you his course on how he ‘made it’ from his living room.
- The Gilet, who confuses you with jargon to charge you exorbitant fees.
Our goal is simple: we want people to invest smarter than them.
InvestEngine is the easy-to-use, fully transparent platform for investors to build their futures, not just their portfolios. No gilets required.
How you can invest smarter than them
Commission-free investing. We charge zero platform fees or commission on our DIY products (ETF costs still apply). That’s right. We know the difference of a few decimal points on your fee percentage can have a huge impact over time.
Easy investing automation. Many investment platforms are unnecessarily complex, which prevents you from making the most of your money. With InvestEngine, you can easily set up automated, set-and-forget investing.
No opaque investments. The transparency of ETFs, along with our ‘Portfolio look-through’ feature, mean you’re never in the dark about where your money is held. Down to the region, asset type, or company.
How InvestEngine’s ISAs are smarter
No platform fees. No set up fees. No withdrawal fees. No transfer fees. No ISA fees, period.
Our ISAs are now flexible. Our platform now allows you to withdraw from your ISA and later reinvest that money without further reducing your ISA allowance. It is just another way of making investing more, well, flexible.
How InvestEngine’s SIPPs are smarter
No platform fees. A 1% fee could lead to thousands less in your pension. Imagine having to delay your retirement by a few years, or not being able to make the down payment for your dream holiday home. We respect your life’s work, and so does our SIPP.
Tax-efficient. SIPPs come with generous tax relief, from a guaranteed 20% to up to 45% for additional‑rate taxpayers, to ensure you make the most of your retirement.
Vanguard transfers enabled. You can now transfer your Vanguard SIPP straight to InvestEngine. Rest assured, we’re working hard to allow transfers from other providers.
Want to see more reasons on how we’re smarter than them? Check out the full campaign here.
Important information
Capital at risk. The value of your portfolio with InvestEngine can go down as well as up and you may get back less than you invest. ETF costs also apply.
This communication is provided for general information only and should not be construed as advice. If in doubt you may wish to consult a professional adviser for guidance.
Tax treatment depends on personal circumstances and is subject to change, and past performance is not a reliable indicator of future returns.